Video Content Marketing Your Business
You wouldn’t open an office or store without a clerk or receptionist, right?
So, where’s the video on your website? How do you welcome people and let them know who you are? They always say a picture is worth a thousand words, just think how many words a video is worth.
Wouldn’t it be nice to get warm phone calls from total strangers, then why not put an intro video on your homepage, and use it in all your social media profiles. Professionally done video can let people “meet you” BEFORE they meet you:
They either LIKE what they see & call already interested, or they don’t waste your time.
Your happy and satisfied clients can introduce you with a link rather than just contact info. Video testimonials can really draw potential customers in with the honesty and authenticity your current clients provide.
Your site comes up organically in Google search, so video improves SEO ("Search Engine Optimization").
Demonstration videos can show how something works, or how to use it properly or creatively. By 2017, video will account for 69% of all consumer internet traffic, per Cisco. Video-on-demand traffic alone will have almost tripled.
Safety training videos can prevent accidents and problems, work as “refreshers”, and be there as backup proof that something was covered/explained so frivolous suits can be prevented.
A group of New York neurosurgeons decided to put intro videos to each doctor in the practice on their website. They also decided to start using Facebook as part of their marketing plans. That is ALL they did with social media and in only 5 years, that practice grew from 7 doctors in 3 locations to 39 doctors in 7 locations. They were getting clients from all over the world.
If you’d like the opportunity to become wildly successful, try using professional video in your online marketing.